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Needled

Exquisite embroidered garments

Brand IdentityBrand Guidelines

Needled is a UK‑based clothing and fashion brand celebrated for its exquisitely embroidered garments. They came to us seeking a visual identity that would reflect their craftsmanship and elegance using only black and white colors across all touchpoints. The goal was to create a distinctive, memorable system that feels modern and sophisticated, yet approachable.

Needled clothing company brand design

We started by immersing ourselves in Needled’s world studying their product range, materials and the emotions customers associate with high‑quality embroidery.

Needled clothing company brand design
Needled clothing company brand design
Needled clothing company brand design
Needled Brand Design

Crafted a custom “N” mark where the letterform is entwined by a thread that loops through a needle eye symbolizing both the brand name and its core craft.

Needled clothing company brand design

Black‑and‑white palette reinforces the minimalist luxury concept. I paired it with a bespoke serif logotype for personality and a clean, open sans for supporting text to ensure readability across digital and print.

Needled clothing company brand design
Needled clothing company brand design
Needled clothing company brand design
Needled clothing company brand design
Needled Brand Design

This project involved creating a range of design elements, including logo design, color palette, typography, photography, pattern, social media templates, business cards and letterhead.
These elements work together to create a cohesive and memorable brand identity that reflects Needled's values and style.

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